On Monday, September 28, 2026, WEG (WEGE3) announced an investment plan of US$ 165 million, approximately R$ 840 million, to expand its generator production capacity in North America. The project will be carried out in two phases and aims to meet the growing demand for power generation solutions for critical applications in the United States, especially driven by the expansion of data centers, as part of the growth strategy for the businesses acquired with Marathon.
In the first phase of the project, the company plans investments of US$ 24 million for the acquisition and adaptation of an industrial building next to the Quma I Industrial Park in Atotonilco de Tula, Mexico. The new unit will be dedicated to generator assembly and will contribute to expanding WEG's production capacity, with operations expected to start in the second quarter of 2027.
In the second phase, at a location still to be defined in North America, WEG will invest US$ 141 million in the construction of two new industrial facilities. The plan includes a vertically integrated production structure, covering the manufacturing of laminations, low- and medium-voltage coils, shafts and frames, focusing on increasing the operational efficiency and competitiveness of the operation.
At the end of the second phase, expected to be completed in 2030, the company states that it will have the global capacity to manufacture around 50 generators per day at its plants in Mexico, the United States, Brazil and China, compared to the current capacity of 10 generators per day.
