Grendene (GRND3) announced on Monday, August 10, 2026, the execution of a Membership Interest Purchase Agreement (MIPA) for the sale of all of its ownership interest in wholly owned subsidiary Grendene Global Brands USA (GGB USA) to Pajar USA Inc. The Transaction sets a fixed amount of US$ 3,609,511.53 to be paid by Pajar to the company in accordance with the terms, conditions, and deadlines defined in the MIPA.
With the completion of the Transaction, Pajar will hold 100% of GGB USA’s capital, and the company will continue its operating activities in the United States under the new shareholding control structure. Under the MIPA, GGB USA will maintain the commercialization of Grendene brands through the commercial structure established between the parties.
According to the announcement, the sale of GGB USA is aligned with Grendene’s strategy of strengthening the presence of its brands in the North American market through local partners with market knowledge and commercial execution capability, seeking greater operating efficiency, optimization of the organizational structure, and a focus on brand and product management.
The company states that it is reinforcing its international operating model and contributing to the sustainable expansion of its brands in the US market, reiterating its commitment to transparency and value creation for its shareholders.
