JBS (JBS) announced on November 9, 2026 the purchase of 100% of Flora, a Brazilian consumer products company, in a transaction valued at US$ 542 mi (R$ 2.968 bi), including the assumption of the company's debt. Flora belongs to J&F, JBS's controlling shareholder, and the deal marks JBS's entry into the beauty and personal care market. JBS will also buy Canal Rural, a media company focused on agribusiness, for US$ 11 mi (R$ 61 mi), excluding cash and debt.
Flora's equity value is US$ 367 mi (R$ 2.011 bi), to be paid entirely in JBS Class A treasury shares and/or BDRs (depositary receipts traded in Brazil). The reference price is R$ 66.82916 per share. Canal Rural, whose acquisition price was set at R$ 88.1 mi, will also be paid in Class A shares, at the same reference price, and the final amount will be adjusted for net debt at closing. JBS expects the Flora acquisition to have no impact on its net leverage.
Because these are related-party transactions, the values were based on studies by independent institutions. The transactions were approved by the audit committee, made up solely of independent directors, and by the board of directors, with participation only from members without conflicts of interest.
Flora had net revenue of R$ 2.9 bi (US$ 531 mi) in the 12 months ended September 2026. It has brands such as Minuano, Francis, Neutrox and OX, five factories, seven distribution centers and more than 4,200 employees. Closing of both acquisitions is expected for December 2026, subject to customary conditions.
