On Tuesday, September 29, 2026, EcoRodovias Infraestrutura e Logística S.A. (ECOR3), through its subsidiary EcoRodovias Concessões e Serviços S.A., and Motiva Infraestrutura de Mobilidade S.A. announced the signing of an Investment Agreement with Eletromidia Soluções S.A., aimed at creating a strategic partnership for the commercial exploitation of Out-of-Home (OOH) media on highways.
The partnership seeks to combine Eletromidia’s expertise and commercial capabilities in the OOH media market with the presence and reach of Motiva and EcoRodovias in the highway concessions sector, fostering the development of this type of media on highways.
The transaction will be structured through the incorporation of a new company, NewCo, which will be responsible for the implementation, operation, and commercialization of digital and static OOH media assets on highways. NewCo will have Eletromidia as a shareholder with a 51.0% stake, while Motiva and EcoRodovias will each hold 24.5% of the share capital.
According to the announcement, completion of the transaction will depend on approval by the Administrative Council for Economic Defense (CADE) and the fulfillment of other customary precedent conditions for this type of deal.
