POSI3 Positivo

Positivo Tecnologia S.A., traded on B3 under the ticker POSI3, is a Brazilian technology company founded in 1989 in Curitiba, Paraná. The company originated from supplying computers to schools of Grupo Positivo throughout Brazil, with an initial focus on the education segment. In the early 1990s, the company expanded its operations to supplying computers and IT solutions to companies and public-sector institutions, taking part in public tenders. Throughout the 1990s, it consolidated a broader position in educational technology, developing software for schools and retail and launching portals aimed at private and public education networks, such as Portal Educacional and Portal Aprende Brasil.

From the 2000s onward, Positivo significantly expanded its presence in the hardware market, entering the retail computer segment for the country’s main chains in 2004 and, in 2005, the corporate segment with desktops and notebooks. In 2006, the company carried out its initial public offering, with its shares being listed on B3’s Novo Mercado segment, associated with more demanding corporate governance practices. Subsequently, it increased its production volume of computers, surpassing successive manufacturing milestones, and invested in production capacity with the inauguration in 2008 of an industrial unit in Manaus dedicated to the production of notebooks, tablets, smartphones and electronic payment terminals (POS). Its growth trajectory includes acquisitions, such as the Kennex brand, and internationalization moves through joint ventures in Argentina and operations in markets such as Uruguay and African countries.

Positivo Tecnologia’s business model is centered on the development, manufacturing and commercialization of hardware devices, combined with technology services and solutions. The company produces computers, notebooks, tablets, smartphones, servers, payment terminals, internet of things (IoT) devices for smart homes and organizations, electronic security solutions and electronic voting machines, among other equipment. The company segments its operations into two major markets: the Consumer segment, focused on technology devices for individuals, and the Commercial segment, which encompasses devices, technology infrastructure and services for private organizations, financial institutions, public agencies and educational institutions. Net revenue is diversified among retail, public institutions and the corporate market, with significant relevance of sales to the public sector and corporate clients.

In the consumer segment, Positivo serves different profiles of retailers and sales channels, including large national chains, regional chains, small resellers and proprietary and third-party online channels such as marketplaces. The portfolio aimed at end consumers includes notebook lines under the Positivo and VAIO brands, Positivo tablets and VAIO TL10, as well as mid-range smartphones under the Infinix brand, in partnership with Transsion Holdings. The company also developed the Positivo Casa Inteligente platform, with an IoT device ecosystem focused on home automation, comfort, security and connectivity. This line includes products such as connected light bulbs and LED strips, smart plugs and switches, universal remotes, cameras, locks, alarms, sensors, routers and connected small appliances, all integrated into a proprietary app developed in Brazil, which already has a relevant user base.

In the corporate and institutional market, Positivo operates with a broader portfolio of information technology solutions, combining hardware, services and solution integration. The company offers corporate devices, servers, storages, mini PCs, thin clients, desktops, payment terminals and electronic security equipment, as well as managed IT services through units such as Positivo Servers & Solutions, Positivo S+, Positivo Tech Services and Positivo Soluções de Pagamento. Entry into the servers and infrastructure segment was consolidated with the acquisition of a majority stake in ACC Brasil (Accept), later integrated under the Positivo Servers & Solutions brand. In special projects, the company stands out for supplying electronic voting machines to the federal government and participating in supercomputing initiatives, such as the delivery of high-performance super servers in partnership with international suppliers.

Work with public institutions plays an important role in revenue generation, with the supply of computers, tablets, cell phones, servers and electronic voting machines to government bodies, in addition to digital educational solutions. Over its history, Positivo has developed platforms and content focused on educational technology and, more recently, structured Educacional – Ecossistema de Tecnologia e Inovação, which connects solutions, educational institutions, publishers, companies, students, families and third-sector organizations. Internationally, the company has taken part in projects to supply educational equipment to foreign governments in partnership with local groups, in addition to maintaining operations and service centers in Latin American countries.

From an industrial standpoint, Positivo maintains a production footprint distributed among factories in Manaus (AM), Ilhéus (BA) and Curitiba (PR), in addition to units dedicated to servers and components, with assembly lines, testing, software integration and repair centers. This production footprint is structured to balance logistics efficiency, tax requirements and the ability to meet specific demands of large contracts and retail. The production process follows standardized stages of receiving and storing raw materials, assembly, stress testing (run-in), loading of operating systems, packaging, sample auditing and storage of the final product. The company operates one of the largest technical assistance networks in the country, with forward-stocking sites and nationwide coverage, as well as managed services operations centers in several Brazilian cities and in countries such as Argentina, Colombia and Mexico.

Positivo’s supply chain is strongly integrated into the global ecosystem of electronic components, with emphasis on processors, motherboards, memory, cases, screens, monitors, operating systems and software. Most inputs are purchased from Asian suppliers, complemented by local suppliers, with strong sensitivity to the US dollar exchange rate and global supply. To mitigate concentration risks, the company seeks to work with multiple suppliers per component type and maintains procurement, engineering and quality structures in Taiwan and China. In addition to strategic partnerships with global component and software manufacturers, the company also invests in verticalization of parts of its production, such as motherboards, batteries and memory modules, with the goal of increasing competitiveness and control over quality.

From a regulatory and incentive standpoint, Positivo Tecnologia operates in an environment regulated by multiple levels of government. Industrial activities in Manaus and Ilhéus benefit from federal, regional and state incentives, involving interaction with agencies such as SUDAM, SUDENE, SUFRAMA, state finance and development departments, as well as environmental agencies such as IPAAM and municipal departments. The production of IT goods in the Manaus Free Trade Zone requires proof of minimum investments in research, development and innovation, as well as compliance with the Basic Production Process (PPB). For the commercialization of cell phones and other telecommunications devices, the company depends on certification by ANATEL, after testing in accredited laboratories. Environmental operating licenses and legal requirements connected to tax incentives impose obligations in areas such as the environment, social programs for employees, regional technological development, inclusion of people with disabilities, quality management and occupational safety. In the governance field, listing on B3’s Novo Mercado implies adopting practices such as capital composed only of common shares and greater transparency in the relationship with shareholders.

On environmental, social and governance (ESG) matters, Positivo’s activities are tied both to regulatory requirements associated with its tax incentives and licenses and to the nature of its business, which is strongly related to digital inclusion and transformation of families, schools, companies and public agencies. The company reports initiatives related to environmental impact management in the IT chain, product circularity, quality and safety programs in its factories and compliance with legislation, including the General Data Protection Law in the context of its support services. The relevance of contracts with the public sector and strategic partnerships with large global suppliers also requires governance, compliance and risk management processes aligned with international standards, reflecting the profile of a publicly held company with POSI3 shares traded on the stock exchange and presence in liquidity indices such as the IBrX-100.