Habitasul, traded on B3 under the tickers HBTS5, HBTS6 and HBTS3, traces its origins to 1981 in Porto Alegre (RS), when it was incorporated as a limited liability company under the name Habitasul – Administração e Participações Ltda. Its initial purpose was to serve as a holding company to reorganize and consolidate the shareholding control of the companies that would form the Habitasul Economic Group, bringing together its founders’ main real estate, financial, tourism and industrial investments. Still in 1981, the company was converted into a corporation and renamed Companhia Habitasul de Participações, with bylaws that provided for the issuance of preferred shares and founders’ beneficiary parts, which were later converted into Class B preferred shares.

In its early years, the group built out a broad financial arm, including Banco Habitasul S.A., Habitasul Crédito Imobiliário S.A., a securities distributor and broker, a leasing company and an insurance broker, operating a network of dozens of branches and a portfolio of more than one million savings account depositors. The crisis in Brazil’s financial system in the mid‑1980s, especially the collapse of large conglomerates and the extinction of Banco Nacional da Habitação, led Habitasul’s financial institutions to come under a special intervention regime by the Central Bank. After restructuring and the sale of the bank and other financial companies to Banco Meridional do Brasil S.A., while retaining Habitasul Crédito Imobiliário with a narrow focus on portfolio management, the holding company redirected its business toward the real estate, hotel and tourism, wood‑based industrial and services segments, a process that shaped the group’s current profile.

Today, Companhia Habitasul de Participações’ main activity is taking equity stakes in other companies, operating as an operating holding company that consolidates results and coordinates subsidiaries active in real estate developments, management of real estate receivables, hospitality, tourism and services. The main revenue source of the subsidiaries is the development of sustainable real estate projects, structured as master‑planned communities, based on a sizable land bank in strategic regions. Revenue is generated from land development, real estate development and sales, complemented by hotel management services, leasing of commercial areas and the operation of services related to urban infrastructure, such as water and sewage in certain developments.

In the real estate business segment, Habitasul and its subsidiaries are active in the purchase and sale of properties, construction and sale of housing units, development, subdivision, urbanization and construction supervision, as well as the preparation of studies, research and projects focused on the real estate market. This front includes companies such as Habitasul Desenvolvimentos Imobiliários S.A., mainly focused on products for middle‑ and low‑income segments in the metropolitan region of Porto Alegre, and Habitasul Empreendimentos Imobiliários Ltda., which holds an important land bank in Florianópolis (SC), with emphasis on the Jurerê Internacional project targeting high‑income clients. The company is also active in leasing commercial areas, hotel units and in the sale of lots and land parcels, taking on different roles in each project, whether as land developer, urbanizer, real estate developer or selling owner of the area.

In addition to development and urbanization, the group operates a services segment focused on hospitality, condominium management and specialized services. Subsidiary JI Administração Hoteleira Ltda. manages the Jurerê Beach Village and Il Campanário Villaggio Resort hotels in Jurerê Internacional through pool rental and condominium management agreements, handling administrative, financial, tax and building maintenance routines. Other subsidiaries, such as JI Gastronomia & Eventos Ltda. and Vale da Ferradura Turismo Ltda., complement this operation with food services, events organization, operation of tourist sites, recreation activities and sports. Consulplanes – Consultoria e Planejamento Ltda. adds to the portfolio by providing administrative and legal support services, including collections, enforcement of real estate receivables and real estate agency services.

Geographically, Habitasul concentrates its operations in two main regions: the metropolitan region of Porto Alegre, the coast and Serra Gaúcha in Rio Grande do Sul, and the city of Florianópolis (SC), with a focus on Jurerê Internacional. In these locations, the company develops a large, long‑term land bank, organized in phases and master plans that define the mix of real estate products and services at each stage. In Florianópolis, in addition to real estate development and sales, the group leases commercial areas, manages hotel units and operates water and sewage services linked to the project. There are no material revenues from abroad, so the company’s activities and the regulation it is subject to are essentially domestic.

From a competitive standpoint, Habitasul operates in markets that combine the presence of large, nationally active real estate developers and small and mid‑sized companies with regional operations. The company’s strategy, based on the ownership of extensive areas for long‑term development and on partnerships for project execution, differs from the model of short‑term, one‑off launches. Management believes that, due to this long‑cycle profile and the intensive use of partnerships, market share is not a key indicator that is closely tracked. In the hospitality services sector, competition in Florianópolis includes resorts and hotels focused on leisure and corporate events, and seasonality is significant, with higher occupancy and revenue generation in the high summer season and during local sports and corporate events.

Government regulation has a major influence on Habitasul’s real estate business, especially in urban planning, environmental, registration and tax matters. Projects depend on approvals from public agencies for subdivisions, buildings, developments, property registrations and environmental licensing, and also require counterpart obligations such as commitment terms and urban and environmental compensation. The company reports that it maintains ongoing institutional relationships with these authorities, regularly obtaining the necessary licenses. In the social, environmental and governance arena, Habitasul has set up an Executive Sustainability Committee responsible for strategic ESG guidelines, for the Sustainability Policy and for overseeing its Sustainability Report, which follows references such as GRI, SASB and the UN Sustainable Development Goals. The company adopts practices focused on the responsible use of natural resources, environmental education, community engagement, diversity and human rights, as well as integrity policies that prohibit donations to political candidates and parties. Non‑financial information is submitted to independent assurance, reinforcing transparency for investors and other stakeholders in relation to Habitasul’s actions on B3.

Complementing its direct operating activities, Habitasul holds a significant stake in industrial companies engaged in paper, packaging and forestry projects through its investment in Irani Papel e Embalagem S.A., a publicly traded company that leads these businesses. This investment reinforces Habitasul’s role as a diversified investment holding company, combining a strong core in real estate development and hospitality services with exposure to related industrial activities, always guided by a capital allocation and equity control approach, a central feature of Companhia Habitasul de Participações for investors who follow its HBTS5, HBTS6 and HBTS3 shares on B3.