WHRL3: quote, dividends and indicators for Whirlpool

Whirlpool S.A. is a Brazilian publicly held company in the home appliances sector, with shares traded on B3 under the tickers WHRL3 and WHRL4. Its origins date back to 1957, when it was incorporated in São Paulo as Multibrás S.A. Indústria de Aparelhos Domésticos, starting operations with the Brastemp brand. Strong acceptance of this brand led, in 1972, to the change of the corporate name to Brastemp S.A. Aparelhos Domésticos e Comerciais. The company’s trajectory is marked by significant acquisitions, such as the purchase of an interest in Consul S.A., a refrigerator manufacturer in Joinville (SC), in 1976, which also resulted in a stake in Embraco, a compressor manufacturer. In 1984, the then Brastemp acquired control of Semer S.A., a stove manufacturer in São Paulo, consolidating its presence in the so‑called white goods segment.

The company’s industrial expansion gained momentum starting in the 1990s, with the inauguration of the washing machine unit in Rio Claro (SP) in 1990 and the incorporation of Brastemp da Amazônia S.A. in 1992, focused on the production of microwave ovens, in partnership with Consul and Multibrás da Amazônia S.A. In 1994, the company went public, changed its corporate name back to Multibrás S.A. Eletrodomésticos and merged Consul and Semer, becoming one of the leading home appliance groups in Latin America. In 1997, Whirlpool Corporation, a U.S. multinational, acquired control of Multibrás, which began managing Whirlpool’s white goods manufacturing and marketing operations in Latin America, including the assumption of full control of Whirlpool Argentina S.A. in the same year. The internationalization process continued in 1998 with the acquisition of Philips’ white goods operations in Chile, and in 2006 Embraco was merged and the corporate name was changed to Whirlpool S.A.

Whirlpool S.A.’s main corporate purpose is the manufacture, commercialization, import and export of home appliances and consumer goods related to home and kitchen, with a strong presence in the segments of refrigeration, cooking, laundry and other electrical and electronic appliances for household and commercial use. Among the industrial and commercial products within its scope are refrigerators, freezers, air conditioners, ice makers, stoves, dishwashers, vacuum cleaners, washing machines and dryers, and microwave ovens, as well as related components, parts, tools and inputs, including lubricating oils. The company also carries out service activities such as installation, maintenance, technical assistance, design and repair of electrical, electronic, hydraulic and metallurgical products and systems. In addition, it operates in digital services, including the provision of information in data, text, audio and video formats via online means, database administration, advertising sales and e‑commerce intermediation.

The Brastemp, Consul, KitchenAid, Compra Certa and B.blend brands make up Whirlpool’s main consumer portfolio in Brazil. Brastemp and Consul are strategic assets for the business, recognized as high‑renown brands by the INPI since 2017, which guarantees broad protection across all classes of products and services. The operation with KitchenAid takes place through a brand‑use licensing agreement granted by Whirlpool Properties Inc. The company also operates complementary business models, such as granting and managing business franchises related to its core activities, selling apparel and household and kitchen utensils, and providing logistics services through subsidiaries that handle storage, safekeeping, shipping, transportation and leasing of home appliance products. In 2015, the company formed a joint venture with Ambev S.A. in B.blend Máquinas e Bebidas S.A., focused on developing all‑in‑one beverage platforms, and in 2024 it licensed the Brastemp brand to Culligan Latam Ltda. for restricted use in the water purifier rental segment, in the context of the sale of its water business.

From an operational standpoint, Whirlpool S.A. has a significant production structure in Brazil and is included in Whirlpool Corporation’s Latin America consolidated. In Brazil, the company has three factories: in Rio Claro (SP), Manaus (AM) and Joinville (SC), in addition to an administrative center in São Paulo (SP). This structure is complemented by four Research and Development laboratories and global Product Development and Technology teams based in the country, which work on the design and improvement of home appliances. The company also carries out electricity generation activities from renewable or non‑renewable sources for its own consumption and that of its subsidiaries and affiliates, with the possibility of selling surpluses in accordance with specific electricity‑sector regulations. Although, for internal management purposes, Whirlpool Corporation treats Latin America as a single block and does not present detailed operating segment information by company or product line, Whirlpool S.A.’s activities are essentially focused on kitchen and laundry appliances and associated services.

In market terms, Whirlpool S.A. operates throughout Brazil and in several countries through exports and subsidiaries. Revenue is heavily concentrated in Brazil, which accounted for 96.4% of net revenue in 2025, equivalent to R$ 12,111 million. The company also records revenue in other Latin American markets such as Argentina, Paraguay, Mexico and Bolivia, as well as sales to the United States and other countries, although in significantly smaller proportions relative to the total. Major customers include large home appliance and durable consumer goods retail groups in Brazil, such as Grupo Casas Bahia and Magazine Luiza, each of which individually accounted for more than 10% of net revenue in 2025. The commercial structure combines direct sales to large chains, digital channels, proprietary platforms such as Compra Certa, and indirect distribution via retail partners.

Whirlpool S.A.’s operations are subject to extensive regulation, especially in environmental, product safety and labor relations areas. All Brazilian units hold operating licenses issued by the competent environmental authorities and are certified under NBR ISO 9001:2015 (quality management), NBR ISO 14001:2018 (environmental management) and ISO 45001:2018 (occupational health and safety). The appliance portfolio of the Eletrodomésticos unit must comply with technical and energy efficiency requirements established by Inmetro, including specific ordinances for refrigerators, washing machines, gas stoves, air conditioners, microwave ovens, water‑consumption equipment and blenders. Products without an efficiency label, such as electric ovens, cooktops, range hoods, clothes dryers, wine coolers, beer fridges, dishwashers and small appliances, follow applicable electrical safety standards. In parallel, the company states that it maintains internal safety standards that are more stringent than those required by law and complies with relevant NBR, ISO and IEC standards on safety and labeling. In the political‑institutional field, Whirlpool S.A. adopts a global policy that prohibits the use of corporate resources in political or partisan campaigns or activities, and does not make financial contributions to candidates, parties or initiatives aimed at influencing public policy.

Environmental, social and governance (ESG) aspects are relevant in Whirlpool S.A.’s management and are integrated into Whirlpool Corporation’s global strategy. Sustainability information is disclosed through annual impact reports and technical reports prepared based on GRI standards, also incorporating references from SASB, the UN Sustainable Development Goals and the TCFD recommendations for climate‑related risks. In 2025, the Science Based Targets (SBTi) initiative validated greenhouse gas emission reduction targets, including a long‑term goal of achieving net‑zero emissions across the entire value chain by 2050. The short‑term targets call for a 65% reduction in Scope 1 and 2 emissions by 2030, using 2021 as the base year, and an absolute 25% reduction in Scope 3 emissions, focusing on the use‑of‑sold‑products category. The company also updated its materiality matrix through a double‑materiality assessment aligned with the European Union’s Corporate Sustainability Reporting Directive, with material topics encompassing innovation and sustainable design, circular economy, supply chain management, product safety and quality, GHG emissions, energy management, inclusion and diversity, occupational health and safety and community impact.

Whirlpool S.A.’s corporate responsibility governance includes continuous monitoring of sector and regulatory trends, as well as risks and opportunities related to ESG issues. This process takes place through annual business risk assessments and engagement with different stakeholder groups, including consumers, employees, investors, suppliers, business partners, regulatory bodies and communities. The “We Care” system guides the management of Environment, Health, Safety and Sustainable Operations at the company’s facilities, structured around commitments to protecting people, environmental preservation, encouraging sustainable practices and sharing responsibilities. In this context, Whirlpool S.A., through its global parent company, reports indicators related to emissions, energy consumption, diversity, workplace safety, product recalls, supply chain and social initiatives, forming a set of ESG practices integrated into the company’s industrial and commercial operations, whose WHRL3 and WHRL4 shares remain listed on B3.