AHEB6

São Paulo Turismo S.A. is a mixed-capital company controlled by the Municipality of São Paulo, with shares traded on B3 under the tickers AHEB3, AHEB5 and AHEB6. The company traces its origins to the 1960s, tied to the development of the Anhembi Complex as a major exhibition and events center in the city of São Paulo. In 1967, the São Paulo City Hall granted a municipal area to the Centro das Indústrias do Estado de São Paulo (Center of Industries of the State of São Paulo) for the implementation of a permanent trade fair and recreational activities center, which resulted, in 1968, in the incorporation of “Centro Interamericano de Feiras e Salões S.A.”, initially with private capital. Over the 1970s, the Federal Government, the State and the Municipality began to join the capital, until, in 1975, the City Hall became the majority shareholder. The company went through several name changes – Paulistur S.A., then PAULISTUR S/A – EMPRESA PAULISTA DE TURISMO, later Anhembi – Centro de Feiras e Congressos S.A. and ANHEMBI TURISMO E EVENTOS DA CIDADE DE SÃO PAULO S.A. – until, in 2005, it adopted its current name, São Paulo Turismo S.A.

São Paulo Turismo's trajectory is directly linked to the consolidation of São Paulo as a destination for business, events and urban tourism. The company took part in the implementation and operation of landmark facilities, such as the Anhembi Exhibition Pavilion and the Sambadrome, inaugurated in 1991 as a “Polo de Arte e Cultura” (Art and Culture Hub) and designed by Oscar Niemeyer to host the city's Carnival parades. The surroundings of the complex also incorporated a hotel inaugurated in 2004, reinforcing its profile focused on trade fairs, conferences and business tourism. Throughout its history, the company has assumed the organization and production of major municipal public events, such as the anniversary of the city of São Paulo, street Carnival and Sambadrome Carnival, Virada Cultural, Virada Esportiva, Natal Iluminado and New Year's Eve on Avenida Paulista, as part of the city's official events calendar.

As of 2005, São Paulo Turismo also took over the management of the Interlagos Autodrome, expanding its role in large-scale sports and automotive events. However, in 2018, the permit for use of the racetrack and the exclusivity for organizing several strategic events, such as the City Anniversary Festival, Carnival, Christmas celebrations, New Year's Eve and São Paulo Fashion Week, were revoked, redefining the company's operational scope. The privatization process of the municipal stake was authorized in 2018, but was closed in 2019 due to lack of interested parties, without prejudice to the possibility of future auctions. This context led to a reorientation of the business model, with greater emphasis on concession contracts for assets and the provision of public services to the Municipality of São Paulo itself.

The Anhembi Complex, historically the company's main operating asset, underwent a significant structural change with the onerous concession of use to GL Events. In 2021, São Paulo Turismo entered into a concession agreement with SPL GL Events Centro de Convenções Anhembi S.A., for a 30-year term, covering renovation, management, maintenance, operation and exploitation of the complex. Since then, the company has ceased to operate the facility directly and became entitled to remuneration based on 12.5% of the concessionaire's revenue or a minimum annual amount, adjustable. In January 2022, operational control of the complex was fully transferred to GL Events and, in February of the same year, São Paulo Turismo physically vacated the granted spaces, going on to operate from new headquarters in the Historic Center of São Paulo. The modernization works at Anhembi, conducted by the concessionaire, are ongoing, with demolition and reconstruction of internal structures.

São Paulo Turismo's current business model combines private-type revenues, linked to the exploitation of the Anhembi Complex concession through an operating lease, with a predominant role in public tourism and events services for the São Paulo City Hall. Segment reporting shows the predominance of the public segment, which accounted for approximately 98% of net revenue in 2024, while the private segment, related to the economic interest in the Anhembi concession, accounts for a residual share of revenue. In the public segment, the company provides production and support services for institutional events in the city's official calendar, with municipal secretariats and other agencies of the direct and indirect administration as its main clients. In the private segment, revenue essentially derives from the contractual flow with the complex's concessionaire, in the form of a percentage of gross revenue or a guaranteed minimum amount.

The Tourism Board of São Paulo Turismo plays a technical role in planning, intelligence and development of tourism products in the city, which gives it the characteristics of a specialized urban tourism services company. Through the Tourism Observatory, the company prepares studies, monitors indicators of tourist flows, average spending, visitor profile and sector performance, in addition to conducting surveys at major events such as Lollapalooza, Formula 1 and year-end festivities. In parallel, the Tourism Management department develops territorial development plans for specific regions, structures itineraries and tourism products, supports city promotion initiatives and coordinates tourist and resident service actions, including through Tourist Information Centers. The company also works on drafting the Municipal Tourism Plan (Platum) and on tourist signage projects, connecting the public sector, the tourism trade and private entities.

In market terms, São Paulo Turismo operates essentially within the territory of the municipality of São Paulo, without generating significant revenues abroad and without direct exposure to foreign regulations. Its activities take place in a public-private cooperation environment, working in coordination with educational institutions, lodging, entertainment, events, food service associations and other segments of the tourism trade. The company is recognized as a benchmark in urban tourism data and studies, especially through the Tourism Observatory, which has received awards from international organizations such as the World Tourism Organization. Nonetheless, the company faces competition from more modern convention centers and private venues, which has historically impacted demand for leasing areas at Anhembi, partly justifying the concession model to the private sector for the facility's revitalization.

From a regulatory standpoint, São Paulo Turismo does not depend on special authorizations beyond those inherent to its status as a mixed-capital company and provider of services to the Municipality. There is no history of a need for specific licenses to carry out its activities, apart from complying with municipal regulations and public procurement rules. On environmental matters, the company states that it does not have a formally structured policy, but claims that its direct operations do not require complex environmental licensing or generate significant costs in this area. Concern for sustainability is incorporated mainly through contractual clauses with suppliers and, above all, through the requirements imposed on the Anhembi Complex concessionaire, which must comply with the National Environmental Policy, adopt solid waste management practices, control emissions and make rational use of inputs, as well as record and monitor the destination of waste and comply with noise pollution rules and other applicable regulations.

On social and governance matters, São Paulo Turismo does not prepare its own ESG report or greenhouse gas emissions inventory, but points out that the social effects of its activities can be observed in the distribution of wealth shown in the Value Added Statement, especially in relation to personnel, third parties and taxes. Corporate governance follows parameters defined in its Bylaws and in regulations applicable to state-owned companies, with detailed information on management and organizational structure available in public documents and at the CVM. The company also emphasizes its supervisory role in relation to the Anhembi concessionaire, especially in verifying compliance with the environmental, social and operational obligations set forth in the contract. In this context, through its planning, monitoring and coordination activities with the private sector, the company seeks to consolidate São Paulo as a tourism and events destination, while maintaining its shares traded on B3 under the tickers AHEB3, AHEB5 and AHEB6, reflecting its hybrid nature as a public-business agent in the urban tourism and leisure segment.