On Tuesday, September 29, 2026, Motiva Infraestrutura de Mobilidade S.A. (MOTV3) and EcoRodovias Infraestrutura e Logística S.A. announced the execution of an investment agreement with Eletromidia Soluções S.A., a subsidiary of Globo Comunicação e Participações S.A., to form a strategic partnership for the commercial exploitation of Out-of-Home (OOH) media on highways.
According to the material fact, the partnership seeks to combine Eletromidia’s experience and commercial capabilities in the OOH media market with Motiva’s and EcoRodovias’ presence and reach in the highway concessions sector, focusing on the development of this type of media on highways.
The transaction will be structured through the creation of a new company, NewCo, which will be responsible for the implementation, operation, and commercialization of digital and static OOH media assets on highways. NewCo will have Eletromidia as a shareholder with a 51.0% stake, while Motiva and EcoRodovias will each hold 24.5% of its capital stock.
The completion of the transaction is subject to approval by the Administrative Council for Economic Defense (CADE) and the fulfillment of other customary precedent conditions for this type of deal, according to the announcement.
